Our Story

A note from our founder...

Bellus Amor was founded with a simple vision: to create a lingerie boutique where women feel truly welcomed, understood and supported.

Too many women had accepted uncomfortable bras as normal. Many had lost confidence after years of wearing the wrong size, struggling to find styles that suited them or feeling intimidated by the fitting process.

I knew there had to be a better way.

Bellus Amor was created to provide expert bra fitting in a relaxed, friendly and judgement-free environment. I wanted to create somewhere women could ask questions openly, receive honest advice and leave feeling happier and more confident than when they arrived.

Since opening, Bellus Amor has grown into much more than a lingerie boutique. It’s become a place where women celebrate milestones, regain confidence after surgery, prepare for weddings, find support through menopause, breastfeeding and body changes, or simply enjoy treating themselves to beautiful lingerie that fits properly.

Every customer has a story, and we’re privileged to be part of it.

Our dedicated team

Woman smiling in stylish beige top and brown pants indoors.

Amy

The heart behind Bellus Amor - our owner and boutique manager.

Back in 2018, after struggling to find a local boutique that offer the unique and personal experience she was searching for, she decided to create it herself. From that vision Bellus Amor was born.

Since then she has been dedicated to helping every client feel confident, comfortable, and truly cared for through the personalised service we are proud to offer today.

Amy has personally trained every member of our team herself, ensuring each client receives the same warm, knowledge and tailored experience Bellus Amor was built on.

When shes not in the boutique, shes a busy mum of two who loves spending quality time with her family, making special memories and enjoying holidays together.

Woman holding a navy blue bra in a lingerie store.

Lisa

Meet Lisa - our wonderful boutique supervisor.

Lisa joined the Bellus Amor team in 2024 and quickly became such an important part of our boutique family. As a full time member of staff, she shares the same passion, care and dedication that Bellus Amor was built on, helping every client feel comfortable, confident and supported during and after their visit.

Her warm personality and commitment to delivering a personalised experience make her a perfect fit for the Bellus Amor team and we are so lucky to have her.

Outside of the boutique, Lisa is a busy mum of three and loves spending time with her husband and family. She also enjoys taking long walks with her dog and making the most of family time.

Woman holding a beige lace bra in a lingerie store.

Grace

Grace joined the Bellus Amor Team in 2025 and has already became such a valued part of our boutique family. With her kind nature and passion for helping others she brings so much care to every fitting experience.

Alongside working at Bellus Amor, Grace is also studying her nursing degree at university, showing the same dedication and compassion both in her studies and in the boutique. We are so proud to support her as she works towards such an amazing career.

Woman smiling and holding a glass in a lingerie store.

Jen

Meet Jen - one of our newest members of the Bellus Amor team.

Jen joined us in February 2026 and has already settled into the boutique so well. Since joining the team, she has been receiving amazing feedback from customers for her warm personality, caring approach, and dedication to making every visit a lovely experience.

Outside of the boutique, Jen loves spending time looking after her family. We are delighted to have Jen as part of our growing team.